Media Training:
Delivering Messages with Confidence and Credibility
The prospect of facing the press can be a bit unsettling to those not working with the media daily. Our media training lets executives practice this role. Then, they can better articulate their expertise with the press -- while positioning your company or product as favorably as possible.
This intensive training is highly interactive with ample hands-on practice that is captured on video and critiqued. Done correctly, participants learn as much from watching others practice as they do when they're in the hot seat of a media interview. This workshop develops competency in the following areas:
- Provide executives an overview of how the media works
- Identify potential spokespersons' perceptions or concerns about working with the press
- Practice skills needed to effectively handle media interviews with print, radio or television reporters
- Role play real-life interview scenarios to build their comfort and confidence level
- Significantly improve the skills needed to communicate effectively with the press
TRACK RECORD OF SUCCESS:Many clients have benefited from this interactive media training.
| Communication |
